Easy Lead Generation Ideas for Local Marketers
It doesn’t matter what niche you specialize in or who your target audience is, if you’re not actively building a subscriber base, you will struggle to grow your business.
Think about it this way. Email allows you to reach out to your potential clients right where they live—in their inbox—and to stay connected even if they don’t visit your site or follow you on social media.
But first, you have to get them on your mailing list, and that starts with a compelling opt-in offer.
A 7- or 30-day challenge is a great way to entice readers to join your mailing list. Offering them a structured series of emails, Facebook Lives, or videos that leads to a desired outcome not only shows off your coaching expertise, but helps your subscribers get closer to their business or life goals.
Popular challenges include daily blogging, eating healthier, exercising more, and focused marketing strategies.
Checklists & Worksheets
Sometimes the simplest opt-in gifts are the best, and that’s certainly the case with checklists and worksheets. In fact, because these one- or two-page PDFs are easy to use and quick to read through, they’re often much more popular than longer ebooks, videos and other downloadables.
Not only that, but if you pull them from your own business documentation or start with done-for-you content, you can create a new opt-in incentive in minutes.
If there’s one thing we all love, it’s an easier way to do something. Whether it’s writing an email, creating an opt-in page, designing a graphic, or posting to your blog, having a template to start with makes the whole process faster and more efficient.
Here’s another reason templates make such great list-building offers: Your potential clients want to know how you work. Templates offer them the opportunity to peek behind the curtain of your business and see exactly how you handle everyday tasks. They show of your business skills and give your readers a much-needed boost of confidence as well, knowing that they’re following your proven methods.
When it comes to list building, you really can’t do better than webinars. Regardless of your niche, offering a one-hour free training will really get your subscriber numbers up. In fact, one recent survey by On24.com shows that on average, a webinar generates 488 registrations.
Not bad for a few hours of work, huh?